It’s a common norm for big designer houses and luxury brands to open cafes in a bid to increase customer-engagement, but it’s a rare instance for an automaker to try something similar. Mercedes-Benz has opened its first café at Fiumicino airport in Italy which aims to become an important new tool to get in touch with customers and keep alive the special relationship between the brand and Italian public. Opened in collaboration with Autogrill, the first operator in the world of catering for travelers, the Mercedes-Benz Café offers a wide selection of cuisines including both international and Italian and each item on the menu specially selected by Michelin-starred chef Davide Oldani. The Café is crucial for the German automaker’s branding strategy and is a part of ‘Mercedes me’, a brand new service which focuses on the brand-building through tailor-made services.
The flagship Mercedes-Benz lounge has been designed by the designers from the Advanced Design Center in Como and the interior of the café is inspired by the interior of the Mercedes cars and were styled with the advice of F & F design studio of Turin. The décor of the café exudes elegance and modernness thanks to the sober tone black-brown surfaces of the furnishings and a lighting scheme that enhances the soft lines of the structure constructed using fine materials such as wood and steel.
[Via – Deluxeblog]