There is a place and time to enjoy the finer things in life. Place is London’s Madison Rooftop Bar and thing is Moët Ice Impérial. The French and English might hate each other’s guts but when it comes to relishing luxury, the two are allies at par. And this little engagement is proof enough.
To welcome the season in style, Moët & Chandon launched its summer party pop-up at the celebrated venue which boasts stunning views of the St Paul’s Cathedral. The suntrap will feature the brand’s new mascot, the penguin, along with ice cube seats, branded buoys and 3L bottles of Moët Ice Impérial Jeroboam (exclusively available at Madison).
The host recommends enjoying the sparkling nectar with three cubes of ice, ‘for a glass to remember’. A handmade collection of Moët Impérial champagnes was auctioned for $75,000 at amfAR Cannes with proceeds towards AIDS research.
The summer party pop up was launched in partnership with Bompas & Parr, well-known curators of culinary events. The penguins are expected to Henley Royal Regatta in Henley-on-Thames and Christchurch Hotel in Dorset in the future.
[Via – 2Luxury2]