Swiss watchmaker IWC has opened a bar in Geneva that serves cocktails inspired by their time pieces


Swiss watch manufacturers IWC have opened an interesting boutique/bar space in Geneva. Designed in the style of an exclusive gentlemen’s club, the venue is called “Les Aviateurs” and has been created in partnership with the department store Globus.

The design for the bar incorporates dark wood and leather, and the interior is reminiscent of the legendary gentlemen’s clubs from the 1920s and 1930s, where pilots spoke of their experiences in the air.


Careful attention has been given to the furnishings and décor and guests can look out for historical details such as original photos or maps which transport guests back to the thrilling era of aviation pioneers.

On the menu are creative cocktails inspired by IWC’s Pilot’s Watch collection, such as the “R. J. Mitchell”, named after the designer of the Supermarine Spitfire, or the “Rose” inspired by the rose motif from Antoine de Saint-Exupéry’s story “The Little Prince”.

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While the drinks are only inspired by watches, the actual timepieces can be found next door where the adjoining IWC boutique is located.