Sotheby’s International Realty is harnessing the power of AR and VR to sell prospective buyers their dream homes. If you’ve ever watched a house flipping show, you’ll know that “staging” a house is one of the most crucial aspects when it comes to luring in buyers. Customers want to know what the houses will look like with furniture in them and sellers usually hire professional decorators known as stagers to fill the home with furniture and décor items to make it look its best.
However, Sotheby’s is cutting out the staging process through the introduction of an app called Curate. The app was created using ARCore, Google’s AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/VR content creation and application development. The app allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience.
Curate will launch in an iOS avatar sometime this year. “Buying a house is not only a significant financial decision, but is also deeply personal and emotional,” said John Passerini, global vice president of interactive marketing of Sotheby’s International Realty Affiliates LLC. “Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology.”