To make for a one-of-a-kind experience including cars and lodgings, Bentley has collaborated with St. Regis and The Luxury Collection Hotels and Resorts, part of Starwood Hotels and Resorts Worldwide. Bentley Continental Flying Spur sedans will make up the in house fleets of the St. Regis Hotels and Resorts worldwide. Both brands hope to provide a signature experience for their guests. Paul James the Global Brand Leader for St. Regis Hotels & Resorts stated “Starwood’s luxury brands continue to grow globally and so does the global nature of our guests,” and we are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style”. The Luxury Collection Hotels and Resorts own 80 hotels and resorts in over 35 countries and the collaboration with Bentley will be an added grandeur to the resorts.
As for Bentley Motors, the Continental Flying Spur is known for its killer combination of exquisite design and incomparable craftsmanship. Bentley’s head of customer relations Joe Ashworth, agrees with Paul James and added “It is important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style and sophistication. Our current and prospective customers recognize the heritage of both brands, and with Starwood’s Luxury Brands we aim to broaden the appeal and experience of Bentley”.
[St Regis and Bentley]