The use of existing recognizable brand name is the most influential element to attain success. Just a year after Ferrari signed a deal with UAE developer for a Ferrari theme park in Abu Dhabi, Steve Wynn disclosed about the negotiations of opening a hotel under the Ferrari brand name, as part of its planned Cotai casino resort project. Chairman and chief executive of Wynn resorts, Steve Wynn plans for four hotels, three with casinos and is in consultation with the chairman of Ferrari Luca di Montezemolo. The Wynn Las Vegas already has a Ferrari dealership. Macau is gearing up for a bright convention future to attract visitors in large groups.
One of the company’s first Macau projects – the US$1.1 billion Wynn Macau casino hotel is scheduled to open by 5th September. Wynn is certain that in China also, they will offer the kind of facility and distinctive standard which Americans and Wynn resorts patrons are accustomed to.