Hublot is usually known for their stunning and exclusive watches, but the Swiss company has thrown us a curveball with their latest project. The company has created an exclusive Hublot 107 suite in the Hotel Atlantis in Zürich. The hotel is a venture of the Giardino Hotel Group and is located at scenic spot at the foot of the Üetliberg Mountain. The Hublot suite is all about urban luxury and has been created with the theme of balance.
The suite is dressed in classic colors like grey and black. Polished aluminum and black smoked mirror panels work alongside grey velvet to create Hublot’s characteristic chic and seductive aesthetic. Other features include Big Bang pop art in neon colors and a 1.2 m. chandelier that was inspired by Hublot’s Unico Chronograph. The suite boasts soft grey sofas from Molteni that are reminiscent of the furnishings fund in Hublot boutiques.
This project marks the first time the watch company has collaborated with a hotel group. “For a long time, we have wanted to offer Hublot’s friends the opportunity to fully immerse themselves in the Hublot lifestyle. As an urban retreat, the Atlantis by Giardino was the perfect place to indulge this desire by designing our first hotel suite,” said Hublot’s CEO Ricardo Guadalupe. “The design of the suite, with its understated luxury coupled with state-of-the-art functionality, is the quintessence of Hublot’s ‘Art of Fusion’ concept.”
Philippe Frutiger, CEO of the Giardino Group, stated, “We are incredibly proud of our partnership with this exceptional watchmaking manufacture. Hublot and Giardino combine innovation, quality and low-key luxury.”