Hyatt Place- The New Brand From Global Hyatt

The Hyatt Place has been created keeping in mind the changing needs of the multi-tasking business travelers. Global Hyatt Corporation has conceptualized this innovative new line of hotels that targets those ‘24/7 lifestyle’ generation that merges their professional and personal activities seamlessly. Many of us know that we can forego our vices in exchange of a good night’s sleep while traveling on the road. The Hyatt Place will offer its guests comfortable and functional guestroom amenities such as: 42-inch high-definition televisions (offering 11 channels of high-definition programming) with next generation entertainment content; free WiFi access; a comfortable, eight-foot sectional sofa-sleeper, all within an oversized, suite-like room with 20 percent more space than the average hotel room. All this and more to cater to the new generation that believes living a 26-hour day! Hyatt Place already has hotels open in and around Atlanta, Chicago, Phoenix, Cincinnati, San Antonio, Louisville and Nashville. An impressive 120 hotels will be up and running by December 2007.

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‘Hyatt Place is the first hotel of its kind to cater to both the functional and emotional aspects of today’s business and leisure travelers,’ said Tom O’Toole, senior vice president of strategy and systems, Global Hyatt Corporation. ‘For many, the separation between professional and personal life is obsolete, but unfortunately, hotels have not successfully evolved with this trend – until now. Demonstrating that we know what matters most to our guests, we’ve created a hotel brand defined by a mindset of a whole person who is combining personal fulfillment with professional growth while traveling.’ The new services include taking care of your sports streak. Their TV selection includes Hotel SportsNetSM service, which includes NFL SUNDAY TICKET(TM) and NBA LEAGUE PASSSM as well as other professional and college sports programming. The innovative Hyatt Plug Panel allows guests to connect their own entertainment media to the high-definition TV, including laptops, MP3 players, DVD players or any other portable device.
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