With a portfolio of premium luxury hotels that are all LEED (Leadership in Energy and Environmental Design) Platinum certified, ITC Hotels is ‘greenest luxury hotel chain in the world’. Considered as the international benchmark for eco-friendly buildings, the platinum rating is the highest honour given based on five categories, namely sustainable sites, water efficiency, energy and atmosphere, materials and resources, and indoor environmental quality.
ITC Hotels pioneered the concept of ‘Responsible Luxury’ in the hospitality industry with sustainable practices in place to reduce damage to the sub-continent’s environment, with one property at a time.
At the ITC Grand Chola in Chennai, sustainable practices go beyond the run-of-the-mill reminders to save water, reuse towels or turn up the air-conditioning to save energy. At this 600-room luxury property, one will find on-site wind turbines to convert wind’s kinetic energy into electrical power and rooftop solar panels that powers 25 per cent of the hot water consumed on the property.
Building an eco-friendly property may costs 10 to 12 per cent more, but at the ITC Grand Chola it is no longer an option, says Niranjan Khatri, general manager of ITC Hotels’ green-initiatives department. “It is a must. Resources are not endless and we live in an over-populated world. We must act now to secure a future for the next generation,” he adds.
Today every ITC Hotels property has an onsite water-filtration system, feature intelligent designs to maximise daylight, insulated glass to keep heat out so air-conditioning is reduced, energy-efficient pumping systems, solar-powered water heaters and lighting with compact fluorescent technology which uses 75 per cent less energy than traditional incandescent light bulbs. Almost all the water used in its hotels is recycled on site and about 99 per cent of generated waste is sent to external agencies for sorting and recycling. Today, nearly 40 per cent of the company is run on renewable energy, a figure that’s set to increase to 50 per cent with these recent investments. This energy conservation has seen significantly lower operating costs already.
The work does not stop here. With plans to build more eco-friendly luxury hotels – the latest to open in November 2014 was the 1.2 sq km golf resort ITC Grand Bharat in New Delhi, while construction is ongoing at the ITC Colombo One in Sri Lanka’s capital, the group remains committed at minimising its environmental footprint simply because it’s the right thing to do.
[Via – The Peak Magazine]