LMVH’s White 1921 hotel opens up in Saint Tropez


LVMH Moet Hennessey Louis Vuitton has blessed the world with a hotel called White 1921, an expensive and exclusive abode located in Maison Blanche, a big breezy estate on the Place des Lices, in Saint-Tropez. The hotel houses eight enormous rooms that demand upto $365 a night for Room N°2 to $1245 a night for Junior Suite N°9. The year 1921 was such a great year for Champagne that they decided to name the hotel after the vintage.

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The niche hotel boasts of other amenities such as an expansive wine cellar housing the company’s array of wines and spirits, architecture from Jean-Michel Wilmott and delightful views of the park on the Place des Lices.
Let’s see if LV CEO Bernard Arnault could supersede Karl Lagerfeld’s revamp project of the Hotel Metropole!

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“I wanted an effervescent bar – a bar in shades of white”, announced Jean-Michel Wilmotte. “I have created a veritable centrepiece for the White 1921 – a corner bar, the front of which is covered in backlit, silk-screened white glass. Extending from the bar is a generously proportioned table d’hôtes, creating a strong link between the garden and the interior of the mansion.” The cellar contains superior champagnes (Krug, Dom Pérignon, Ruinart, Veuve Clicquot and Moët & Chandon) that can be tasted by the glass. To give the experience
further sparkle, the cellarmasters have created gourmet fusion: Krug with white truffle popcorn, Dom Pérignon and mature Mimolette cheese cannelé cakes, Veuve Clicquot Rosé with fresh berries, etc. As a tribute to the period in which the mansion was built, a limited number of Moët & Chandon Grand Vintage Collection 1921 bottles will be exceptionally included in the wine list. 1921 was a great vintage for all white wines in Europe and for the Champagne region in particular. The Moët & Chandon Grand Vintage Collection 1921 is a refined, delicate wine with
a lingering taste of candied fruit. The White 1921 will also serve a large variety of cocktails – the essentials, plus exclusive creations with Belvedere Vodka or Hennessy cognac. The hotel will offer eight guest rooms and suites decorated in the spirit of the former Maison Blanche.
A selection of eclectic objects and a few hints of colour will give each one a unique character. Throughout the season, the White 1921 will organize exclusive events, inspired by Saint Tropez’s summer highlights, and showcase the unique know-how of the most prestigious brands.
White 1921 Bar –

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White 1921 Room –

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