LVMH has several luxury brands under its umbrella including the likes of Moet and Chandon, Hennessy and Louis Vuitton. The French marquee that spearheads several extravagant experiences is now set to explore new territory in the hotel industry. If all goes as planned, it will soon develop its own Cheval Blanc hotel chain to London accompanied by a spa and a flagship boutique.
As announced by the group at a public exhibition, it plans to redevelop two streets in London’s affluent Mayfair area with a Cheval Blanc hotel and an underground spa, as well as other offerings such as high-end retail outlets and a Louis Vuitton café. The development would be a collaboration between LVMH and real instate investor O and H Group that reportedly owns the sites on 8-14 Grafton Street, 163-164 New Bond Street and 22-24 Bruton Lane. As part of the project, the existing building on Grafton Street and Bruton Lane will be demolished to be wholly replaced by LVMH’s mega offering.
If granted planning permission, work for the LVMH Cheval Blanc hotel would commence at the start of 2020, with an aim to reach completion in the third quarter of 2022. In addition to the Mayfair project, we may soon see a fleet of LVMH owned hotels across the world, courtesy the group’s recent acquisition of the Belmond Hotel Group in a $3.2 billion deal. For now, we can’t wait to catch a glimpse of LVMH’s first ever luxury hotel in London!