Park Hyatt enters into brand-wide collaboration with The Museum of Modern Art, New York

Park Hyatt since its founding 30 years ago has invested in world-class contemporary art be it the collaboration with the art auction house Sotheby in November 2013 or its online contemporary art magazine ArtPhaire. But for the very first time the Park Hyatt has entered into a brand wide collaboration with The Museum of Modern Art (MoMA).

The collaboration coincides with the opening of Alibis: Sigmar Polke 1963-2010, the first comprehensive retrospective of Sigmar Polke, which is on view at MoMA from April 19 – August 3, 2014. The hotel has also purchased an original Polke work to be displayed at Park Hyatt Chicago this year. The artwork will replace the Rauschenberg’s Tropicana Channel, which currently adorns the hotel’s lobby. Park Hyatt will also offer special MoMa packages that will give guests access to the Museum during their stay at the hotel.

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“We are thrilled to be working with such a renowned, prestigious museum like MoMA that continually showcases some of the best modern and contemporary art in the world,” said Katherine Melchior Ray, Vice President of Luxury Brands for Hyatt. “With the anticipated openings of Park Hyatt New York and Park Hyatt Vienna this year, we are more committed than ever to providing guests with exclusive access to contemporary art, and working with MoMA allows us to do just that.”

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Later this year, Park Hyatt New York will also support the exhibition, Henri Matisse: The Cut-Outs, on view at MoMA from October 12, 2014 through February 8, 2015.

The Museum of Modern Art
11 West 53 Street, New York
[Moma]