St. Regis teams up with Vilebrequin for an exclusive trunk collection


The hospitality industry is all about reinventing luxury and relaxation for its customers. For how else would one charm connoisseurs into the abode of extravagance time and again? Knowing the secrets of the trade well enough though is St. Regis Hotels & Resorts that has recently unveiled a swimwear collection for its guests, in association with renowned French brand – Vilebrequin.


The two giants have come together to celebrate and combine to the uniqueness of St. Regis and the guests’ desire to lounge around on holiday. As part of the collaboration, Vilebrequin has incorporated a fun rendition of the hotel’s iconic Bloody Mary cocktail (better known as the ‘Red Snapper’ cocktail by St. Regis loyal) into a pair of trunks! Available in both adult and kid versions, the playful yet super chic trunks make for a perfect vacation by the sea!

St Regis’s Bloody Mary was concocted by Fernand Petiot who first served it at the flagship hotel’s King Cole Bar in New York. It was later renamed as ‘the Red Snapper’ and is now known to proudly represent the history of St. Regis. The Vilebrequin trunks feature the iconic fish in a red and orange avatar perched upfront a cool sky-blue backdrop. Retailed exclusively by St. Regis Hotels & Resorts, they are currently available for $250 (men’s sizes), $120 (boys 2-8) and $140 (boys 10-12). Just grab them already now, will you!

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