Aston Martin and Waldorf Astoria are legends in their respective fields and the brands are now coming together to wow the world with a one-of-its collaboration. With a special focus of opulence and ultimate luxury, the marquees through this exclusive partnership will offer some of the most iconic experiences to connoisseurs across the world.
Come 2019, and Waldorf Astoria will unveil special driving weekends for its guests wherein they can sample the latest Aston Martin models along carefully tailored routes. The entire experience will be led by a team of professional drivers who will bring by the performance, craftsmanship and driving sensation in true Aston Martin style to the guests. The hospitality brand will also offer its bespoke VIP hospitality at select Aston Martin racing events, including the legendary 24 Hours of Le Mans in France (15-16 June 2019). Commenting on the association, Simon Sproule, VP, chief marketing officer & president, Aston Martin Partnerships, said: “This partnership opens both brands up to new and exciting opportunities. Aston Martin Lagonda and Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery. Together, we can create memorable journeys that combine the best in global hospitality and driving a pleasure.”
In addition to the exclusively curated experiences by Waldorf Astoria, Aston Martin will also offer premium drive and stay programs (titled the ‘Art of Living by Aston Martin) to auto-enthusiasts, four of which will be hosted in Waldorf Astoria destinations across the globe during 2019. Luxury cannot get better than this!