Just yesterday I read in a book, a man describing his cousin saying she was so good at marketing that she would be able to sell water to a drowning man. He wasn’t exaggerating; such is the power of marketing. Room No. 8 is an example of such a drive that is making waves in the hospitality and advertising industries. In June, the White Space Gallery in London brought a unique, multi-sensory performance-art experience for a select crowd. It was presented by the Ritz Carlton in collaboration with British Vogue and British GQ featuring prominent personalities from the visual effects, sound and immersive theatre.
This was organised to “further levels of engagement and interest in the Ritz Carlton hotels worldwide”. The hotel will use footage from this footage and use it in a creative campaign running on both the magazines. Consumers who attended the show were treated to food and cocktails. This is followed by a research by Shullman Research Centre that said a marketing strategy that takes all five senses into consideration is the best approach. And this campaign exemplified the study.
