De Beers lets you try out diamond pendants and earrings using Augmented Reality


If you love diamonds, then De Beers is not a new name to you. And embracing a tried and tested technology in a new format, the brand has come out with an imitative that lets you try out the perfect jewelry to your heart’s content before making a big investment. As a part of their Forevermark, the diamond brand the company has launched the My Forevermark Fitting virtual try-on experience to let you change jewelry from the line in real time that too in 3D. To start with, the 3D application will work for pendants and earrings.

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Created in collaboration with creative agency AKQA and the 3D augmented reality makers Holition the can see the earrings and pendants shining in the light and how the jewelry will move if you wear them for real! All you need is a webcam and the application and you can try before you buy in the comfort of your own home. You can also select jewelry to be set in white gold or a blend of white, yellow and rose gold, along with picking the carat weight of the diamond rings. For more details, click here.
Thanks Fiona Spence

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