Omega is a well known name in the world of luxury watches, their Ladymatic, Deville X2 and Double Eagle watches are amongst the greatest in luxury today. Omega has always been associated with a more sporty watch, which explains their natural association with the Olympics. Lately however we’ve seen a trend towards a more feminine line, with Omega even launching a website dedicated purely to women. Now they have extended their range into fine jewelry, while omega has produced jewelry pieces before, this will be the first time they are launching a full-fledged collection. They will test the market for jewelry first by placing it in their own stores and then eventually expanding to their retail partners. The jewelry collections have been made entirely in 18k yellow, white and rose gold, except entry level rings which have been made in ceramic. The collection has a sophisticated feel to it with themes of Dewdrops and Flowers running through it. Each jewelry line serves as a counterpart to a wristwatch and forms a perfect balance between the two.
Watches will of course still be at the core of the brand, however jewelry will be a major focus for Omega this year, they have even started to train staff to use jewels as a tool to up sell customers. This new focus will put Omega in direct competition with brands like Cartier and Bulgari, who are known for both fine watches and fine jewelry. The collection ranges from entry-level prices of $250 to $5,200.