Swarovski adds that extra shine to Bergdorf Goodman display windows this holiday season


New York’s evergreen high-end retailer Bergdof Goodman and Swarovski have tied up for the festivities to bring you some sparkle this holiday season. If you happen to walk by the store well-appointed on Fifth Avenue, you’ll know what I mean. Display windows of the store have been designed in an exciting partnership with precision-cut crystal maker Swarovski.

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Commemorating Swarovski’s 120th anniversary, the “Brilliant” display – as they call it – entail clothing set against a bejewelled backdrop. One element, titled “The Crown Jewels,” offers crystal-embedded suits of armour and life-size lions within a massive red-velvet–lined jewel box. In “The Treasure Chest,” a monumental sculpture of Neptune enrobed in Swarovski pearls presides over a pelagic fantasy so alluring that no mermaid—even Disney’s Ariel—would ever consider abandoning the deep.

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Given how Swarovski’s tree topper has found its place on the Rockefeller Christmas tree downtown, this additional partnership with Bergdorf Goodman enables the brand to associate itself as a go-to for the holidays.

[ Via : Architecturaldigest ]