India’s luxury segment has witnessed one of the most exhilarating phases in recent times. More so, a surplus of brands have taken advantage of the blossoming market and approached Indian shores. Now India’s leading retailer Major Brands is scouting for a piece of the pie with their latest launch in India, Bath & Body Works.
Impeccably timed, Bath & Body Works opened their 900 sq. ft store to the public on December 21, just in time for the bustling holiday season. Occupying an enviable position on the second floor of Mumbai’s luxury Palladium Mall, the store is bursting with fragrances from their extensive assortment of products: Body Crèmes, Shower Gels, Body Lotion, Fragrances Mists, Hand Creams, Hand Washes, Hand Sanitizers, Candles and Gift Sets.
From the amusing fragrance of Japanese Cherry Blossom, to the soothing Thousand Wishes and the calming Vanilla Sugar, Bath & Body Works is brimming with flirty scents and exotic fragrances.
Born and bred in America, the personal care brand is determined to imprint their fragrant style pan India with over 19 stores. “Our research has shown that consumers in the non-metro towns and cities also have an appetite for products that the brand has to offer,” says Tushar Ved, president, Major Brands.