Asics Metaride – A running shoe that helps you run efficiently


Renowned sports brand Asics known for their innovative running shoes have been making a great stride in recent years. Since their launch in India 4 years ago, the brand has strengthened its product line up for popular sports like cricket, badminton, volleyball and more popularly – their running shoes.


In its latest offering to keep you running, the renowned sports brand has unveiled their latest running shoe – one that helps reduce energy at the ankle by almost one fifth, allowing runners to keep going and going. Called Metaride, these revolutionary sneakers are scientifically proven to improve run efficiency by allowing minimized movement in the area where most energy is expended; the ankle joint. This is possible because of the unique Guidesole technology which uses a precision-shaped curved sole that can shift the body weight forward, leaving runners to feel light on their foot with minimum effort.

With an all-new radical design, the Metaride also offers better static fit and grip, better stability and durability and promises a brand new running experience.

Girish Bindra, ASICS Mumbai Running Club Coach and International model and actress Larissa Bonesi

The shoes which took two years in the making by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, has been hailed as one of the “most important innovations in seven decades” by the company. The shoe was designed as part of ASICS’ ambition to help all runners “WIN THE LONG RUN” and make running longer distances easier.

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Limited stock of Metaride is available for purchase from February 28 in Asics stores countrywide they will set you back by Rs 20,000. The company also plans to push this new, energy-saving technology to more runners at various price points later this year.

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