Don’t be entirely surprised if you catch Bollywood actress Disha Patani endorsing the Westin Hotel & Resorts brand. The luxury hospitality brand has recently signed the actress on as the newest Westin Well-Being Brand Advocate in Asia Pacific. Given this new-found craze of fitness and health, the Westin Hotels & Resorts Group is encouraging an overall healthy lifestyle.
A 3-part video will be conceptualised and released in lieu of this campaign. More so, Disha will enable guests to visualise an accentuated notion of wellness, especially when on the move. If you’re a fitness freak, take a glimpse of this exciting new program on the YouTube page of Westin Hotels & Resorts and Marriott International Asia Pacific. The underlying focus behind this recently adopted venture is to motivate people to prioritise a holistic overall well-being, given the hectic and unpredictable travel undertaken in this day and age.
“We are pleased to welcome Disha Patani as the Westin brand’s newest advocate for well-being,” said Mike Fulkerson, Vice President, Brand and Marketing, Marriott International Asia Pacific. “Wellness is in the Westin brand’s DNA, and as more people integrate wellness into their lifestyle, we are also continuously innovating to ensure wellness touches every aspect of our guests’ travel journey. Our appointment of Disha seeks to do exactly that.”
Disha Patani has always been one to openly advocate healthy eating and an active lifestyle. Westin’s concept of “Let’s Rise” will be further epitomized by Disha’s video series, where she will share insights on her idea of holistic wellness, combining fitness, nutrition and working out in style. Three of the Westin brand’s pillars of well-being – namely Eat Well, Sleep Well & Move Well will be further enhanced and focused on through the video. Disha’s mantra for a healthy work-life balance will be expressed through the video. Each video will enhance a unique aspect of Disha’s daily routine – in her Move Well video, she will be showcasing her fitness moves and how her rhythm finds a new partner, through the facilities and services offered at Westin Hotels. The Eat Well video captures Disha incorporating healthy eating to support her active lifestyle. While the Sleep Well video shows Disha comfortably ensconced in an environment that balances and helps rejuvenate her mind, body and spirit on the Westin heavenly bed.
“I’m delighted to collaborate with the Westin brand; I have always believed in maintaining a calculated balance: from what I eat, to my workout sessions, to giving equal time to my professional and personal life,” said Disha Patani. “The most imperative ingredient of holistic wellness is balance and through my role as Westin’s Well-Being Brand Advocate, I aim to inspire others to lead and value a wholesome lifestyle.”
“Disha is a great fit for the brand, maintaining her fitness and wellness regime around a fast paced, demanding career, as many of our guests do,” said Neeraj Govil, Area Vice President, South Asia ,Marriott International. “We are hoping to inspire our guests through her videos, as just another way Westin is committed to delivering a holistic wellness experience for travelers before, during and after their stay.”
