Jewellery brand Faberge turns its sight towards India


Faberge is a well known name amongst the swish set. The brand’s trademark glittering eggs became the favourite of the Russian Tsar Alexander III and was considered to be the ultimate gift. Hard to resist, in 1903, Maharaja Sir Pratap Singh Bahadur of Jammu and Kashmir commissioned a crystal stamp holder by Faberge and the Maharaja Bikaner gifted a beautiful presentation box fashioned by the famed jeweler to Queen Mary of Britain.

The celebrated Russian jeweler is showcasing its latest collection of jewellery, time pieces and objet d’art in Delhi and Mumbai. Being partial to coloured gemstones to delicate artistry these eggs strike a deep chord with the customs and cultures of India.

The luxury market in India is at a pretty nascent stage and import duties that add to the price of the object deter people from purchasing luxury goods in India. The younger generation tends to spend its money of expensive watches and handbags.

It will be a challenge for Faberge to find its footing in such a market that is also reeling under the demonetization scheme but with the product that they are offering, they will soon take the market by storm.

[Via:QZ]