Pernia Qureshi debuts on the brick and mortar front with a flagship store in Mumbai


Finally, Pernia Qureshi has ventured into the conventional brick and mortar concept and we’re so excited! Known for her glamourous wardrobe choices and her ecommerce venture Pernia’s Pop-Up Shop, Pernia’s debut on the retail front is all everyone’s talking about.


Spanning an impressive space of 1500 sq ft in Mumbai’s premium Juhu locality, Pernia’s Pop-Up Studio will allow buyers to browse through an interesting selection of premium designer clothing and trendy styles.

My favourite element in the studio is the impressive 7 by 10 ft. wall with a video display of new collections. Here’s how it works; Browse through Pernia’s online selection, conceptualise a personalised look and select your preferred choice across two big touchscreens enabled kiosks.

One of the most appealing aspects of Pernia’s Pop Up Shop is the blend between 50 established veterans and younger designers, who have fresh take on fashion. The rotating-in stock merchandise sets it apart from the conventional designer stores in town.

“More than just a place to shop, our Juhu store is a pleasant space to spend the day. The design is welcoming, curation being key and Pernia’s Pop-Up Studio will be shopper’s paradise for the ones who visit,” said Pernia Qureshi, Founder Pernia’s Pop Up Shop about the new launch.

Store Location : Pernia’s Pop-Up Studio
1st floor, High Tide,
Juhu Tara Road,
Open from Monday to Sunday
10 am – 9 pm.