A $300,000 T-shirt can save lives in the Horn of Africa


As the Horn of Africa struggles to cope with its worst ever crisis with the famine it’s time for people to open their wallets and their hearts to save lives in the nation. One such initiative comes from Threadless, BBH New York. Collaborating with the U.S. Fund for UNICEF, the brand has come out with a unique clothing line called GOOD SHIRTS that will give away 100 percent proceeds to the U.S. Fund for UNICEF to support relief efforts in the famine and drought-affected region. And the pricing is interesting too. Each t-shirt will be priced at the amount of the “urgently needed aid item depicted on the shirt”. The foiled mosquito print shirt will cost the price of three insecticide treated mosquito nets ($18.57), a cargo plane printed shirt that transports aid will cost you $300,000. These are the cheapest and most expensive in the line.

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Other shirts feature measles vaccines ($24.30), deworming tablets ($36.10), high energy biscuits ($49.96), therapeutic food packets ($73.13), therapeutic milk powder ($85.75), basic family water kits ($125.55), a community water pump ($500), an emergency tent ($1,939.96), a 125cc motorbike ($3064.82) and 100 metric tons of corn soy blend ($75,000). Designed by New York City art collective Christine & Justin Gignac you can check out the Threadless homepage product for details.
[PR Web] Via – [Ecouterre]