Fruits and Absolut have a long-standing relationship, we all know. To make things fruitier, the premium vodka brand has now unveiled a new flavor, adding a dash of spice. The Absolut Gustafson is rich in flavors of sun-ripe cherries, freshly sliced strawberries and essences of cardamom and chai. Gustafon comes from the collaboration with Mats Gustafson, fashion artist and illustrator born and raised in Sweden. He has designed the bottle with a throw of bright colors – green and bright pink. It will see a massive 360 degree campaign and feature further collaborations with star mixologist Andrés Leon Basile and master chef Marco Baudone of Le Rouge restaurant in Stockholm. This is an absolutely wonderful news.