Bugaboo is on a Warhol roll! And so would be Bugaboo babies. Because if any tiny tots missed out on their Warhol art inspired strollers earlier this year, the Dutch mobility company has dished out not one but two new collections based on the American pop artist’s ‘50’s art pieces. And to celebrate the launch of the ‘Happy Bugs’ and the ‘So Many Stars’ collection comes an app allowing children to get familiar with the world-famous artist.
The two new collections have become available in stores since November. While “Happy Bugs” is inspired by Happy Bug Day, one of Warhol’s earlier art pieces (1954), Warhol’s So series of illustrations makes an appearance in the form of an exclusive “So” book for children along with the “So Many Stars” pieces.
The former range comes as a colorful print in Bugaboo Tailored Fabric Set for the Bugaboo Cameleon3 and the Bugaboo Donkey and as a Bugaboo Sun Canopy for the Bugaboo Bee and the Bugaboo Donkey duo extension set. The sun canopies are double printed and protective in dark grey, with the inside printed happy in the happy bug as well.
Based on the So Many Stars illustration, Bugaboo’s “So Many Stars” collection comes to colorful life on a white background, with the Bugaboo Cameleon3 Tailored Fabric Set. The company offers an exclusive “So” book for children exhibiting rediscovered So images by Andy Warhol to celebrate the selection, some of which have never before been published.
The new app explores the extravagant Warhol drawings that illustrate the concept of “So” and invites children to discover what happens in the animations. Children are encouraged to enter fantastic realms at the pace of their own understanding by touching objects on the different pages, like making dogs grow, eating spaghetti, and letting fish jump out of the water. Priced at $3,63, the application contributes to The Andy Warhol Foundation’s endowment.
[Via – Bugaboo]
