DeBeers creates first of its kind 3D window display for The Art of Diamond Jewelry expo


3D mania has gripped the entire world. The latest to join the 3D technology bandwagon is famed diamond brand DeBeers. DeBeers who is holding a special exhibition at their Isetan department store in Tokyo has decided to incorporate 3D technology for this unique expo titled, The Art of Diamond Jewelry. The exhibition is expected to run in all the windows of Isetan till July 21st. Yes, for the first time ever, customers will watch the magic of jewelry come to life courtesy the 3D technology. For this special window display exhibition, a special 3D film has been created by Holition and Pointy Stick. The 3D film is shown on a customized screen that doesn’t require 3D glasses allowing one and all to experience the magic of diamonds. This stereoscopic display is the first of its kind in the world of jewelry.

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A one-of-a-kind exhibit, if you are in Tokyo you had better not give it a miss.
[Luxist]