Gone are the days when mere celebrities and makeup took the centre stage for marketing. Evian has been proving time and again that they believe in being different. This brand New Year Evian decided to step in and save a few high-spirited souls. Three limited edition cocktail-themed bottles will hit the stores in the UK this Friday. The Spirits range is intended to offer moral support to Brits still hung over from holiday revelling. Marketing manager of Danone, Evian’s owners, says: “Everyone knows January is a tough month to get through, post-Christmas slump and pre-Summer slog.”
The range includes Evian-jito, Evian-colada and Evian-politan – mojito, pinacolada and cosmopolitan. The series will be available in 50ml and 2 litre single bottles, only until mid February. That is all the time you will need to prep up and kick start the year until Spring comes and Summer revelry begins. Cheers!
[ Via : Packagingnews ]