Evian celebrates 1925 packaging with special edition bottles


Did you know, mineral water brand Evian was first sold in pharmacies as a cure-all against illnesses like arthritis, malnutrition, and gout? It was. The water from the French Alps is celebrating the evolution of its packaging by reissuing special limited edition glass bottles featuring its label from 1925. These bottles will feature the same salmon-pink hue and will be the latest in a series of special edition packaging which boasts the designs of Paul Smith and Issey Miyake, and Romero Britto. It’s a celebration they consider important, but may have felt it not relevant for the masses. This edition is not for sale. Good news, but quite a waste not unveiling it for the selective public.
[Artinfo]

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