Anything tagged with the name ‘Ferrari’ is bound to leap to fame. Be it only a magazine but of course for elite Ferrari owners. Ferrari along with Condé Nast has lately ventured into the world of publishing, a glitzy international magazine with an initial print run of 30,000. Ferrari is bundling all of its previous publications under this new umbrella. The magazine, which apparently has yet to be christened, will be published four times a year. The first issue is due out this summer, with the second slated for the 2008 Paris Auto Show at the end of September.
The magazine will be directed by Editor in Chief Antonio Ghini, Ferrari communications and brand management director. The staff will include Jason Barlow, who has served as contributing editor to the motoring section of British GQ, as well as Rebecca Smith, formerly of British Vogue.