“What’s in a name?” Shakespeare once asked, although he dare not pose the same question now; at least not to Warner Bros. Entertainment. They have officially paid a staggering $5 million to get the Smithsonian’s National Museum of American History in their name. So how does the company benefit? To begin with the 270-seat Carmichael Theater will put on display movie archives of Warner Bros. and the MGM library. Plus there would be technology support for an array of movies from 35 mm to 3-D films.
The company’s name will all be given top billing on a new movie theater celebrating the rich heritage of films at Washington, D.C. which will be open by 2011. What movies can you expect to catch? Well, classic like” Citizen Kane,” “Casablanca,” “The Jazz Singer,” “The Lord of the Rings,” and “The Wizard of Oz” along side Smithsonian classics like the 1928 original Mickey Mouse cartoon, “Steamboat Willie” among others.