Prada store in Texas is so out of the way

This is one of the most stunning approach to advertising and marketing strategy I have come across. At first like me, you will also believe that this is actually a Prada store in midst of the dessert. To be precise it is located on a desolate strip of U.S. Hwy 90 in a very small west Texas town called Valentine, just outside of Marfa, Texas. Its actually a promotional stunt erected by 2 berlin artists michael elmgreen and ingar dragset.

Behind the glass a selection of shoes and bags, presumably more expensive than the structure itself, has sat untouched since 2005.