To everyone out there who bad-mouthed the selfie, it’s time to take your words back. For the next time you are stranded at a store or payment page for your online purchases as you try to recollect your MasterCard pin code, a selfie is what will save the day! Set to be launched as a pilot program this fall, MasterCard will now allow customers to snap a selfie to verify their identities with facial scan technology. Customers will have to blink in the picture to ensure no identity thief is holding up a picture of someone to the camera to gain access.
According to Benji Hutchinson, a facial recognition expert from MorphoTrust USA, this technology will soon be available on mobile phones, gas stations and probably even grocery stores.
Customers will have to download an app to use the feature, which goes beyond skin color or eye shape to verify their identity. A fingerprint recognition software is also in the making by the credit card giant. Once a selfie is taken, the computer looks for mathematical features it can use to compare against other photos in the database. Features those are not even discernible by a human being.
Selfie security does present certain concerns, according to security experts. “Those ones and zeros have got to be protected,” cyber security analyst Theresa Payton was quoted saying to TODAY. “That is information that, candidly, belongs to me. That’s now out of my control and could potentially be used by a hacker.”
[Via – Today]