This year Pepsi will make one Super Bowl fan very happy. They are giving away The Pepsi Super Bowl Can; it is inspired by “40 years of Super Bowl rings”. Crafted from sterling silver and encrusted with diamonds, rubies, and sapphires, the can is estimated to be worth $100,000. It bears logos for both Pepsi and the NFL too. Registrations have already begun at the Pepsi site where you get a unique code. The lucky winner gets to take home two Super Bowl tickets for life plus the bejeweled can. The winning code will be broadcast immediately following the Pepsi Halftime Show of Super Bowl XLI on February 4. Now the only thing between you and the can are your lucky charms!