Family legacy is something that almost everyone is proud of and if it happens to be a bright one, then shouting out from roof tops is no crime either. French Champagne house, Veuve Clicquot has clearly subscribed to the idea, to have released its famous Brut Yellow Label in a bright-colored sardine tin. The premium spirit gained tremendous popularity when Barbe Nicole Ponsardin, widow of Francois Clicquot took over the champagne house. Her father liked the humorous association of his name and the fish so much, which is why he included a leaping sardine over a bridge (“pont” in French) as his family coat-of-arms, explaining the reference of sardine in the premium bubbly.
The canned Ponsardin champagne pays homage to the rich family origins of Veuve Clicquot and also adds a certain fun element to the spirit.