The trend of big luxury brands launching their own residences is not slowing down at all. After Aston Martin’s announcement that their Miami residences would be ready by 2022, another luxury car brand Pininfarina has revealed a residential project in São Paulo. The project is in partnership with Cyrela, a Brazilian Realty and the building will be called Cyrela by Pininfarina. This the first completed residential project from Pininfarina.
Located at Rua Fiandeiras and a short distance from Av. Brigadeiro Faria Lima, an upscale commercial area in São Paulo, this building is modern and futuristic, drawing inspiration from curves and shapes conveying dynamic movement.
This development also offers an architectural illusion of symmetry, and its features will make you question which side represents the front (the façade) of the building.
The curved shapes of the concrete and the metallic elements allow the design to curve, providing the sensation to the viewer that it has been sculpted by the wind.
“The combination of a strong character coupled with the ability to be harmoniously inserted within the ‘Paulistano’ lifestyle, representing the genuine Pininfarina style” says Paolo Trevisan, Head of Design of Pininfarina of America.
“Our goal is to change the way people live and to provide unique experiences with the belief that innovative concepts and brands bring meaning and value to people. Cyrela by Pininfarina ultimately accomplishes this by translating it into our desire” added Efraim Horn, co-chairman of Cyrela. “We are very proud of this venture, which is to be the first fully built in the world in an unprecedented partnership with Pininfarina. Cyrela’s dream is to have a more beautiful city and a better Brazil. We know it is impossible to do this alone, and for this reason, we reach higher to increase and expand these partnerships with renowned design studios, on a national and global level, to design, build, and deliver residences far beyond our customer’s dreams and expectations. We are very happy with the result of this long-standing partnership between Cyrela and Pininfarina, which leaves a true icon and a permanent mark on the city of São Paulo”.
“A dream comes true. Today we celebrate, together with our esteemed partner, the first residential tower designed by Pininfarina” affirmed Paolo Pininfarina, Chairman of the Group. “We took the challenge to translate the dynamism coming from our car design heritage into architecture and Cyrela by Pininfarina perfectly embodies our DNA made of sportiness and elegance”.
In addition to Cyrela by Pininfarina, Cyrela is developing a second exclusive venture in partnership with Pininfarina, in the city of São Paulo which will be called Heritage. This project will be located at Rua Leopoldo Couto de Magalhães Junior and is expected to be ready by 2020.