Aston Martin kicks off Q bespoke service at Geneva Motor Show 2012


Aston Martin, the luxury automobile manufacturer from Britain, decided to give its devotees a lot more than just those set of wheels that roll out of its assembly lines. The manufacturer has now swung open the doors of its new personalization program christened the Q that will sculpt bespoke Aston Martin cars. More than just personalization in terms of leather, paint and trims, the Aston Martin Q will also offer interior and exterior styling; giving potential customers an opportunity to purchase a one-of-a-kind personalized Aston Martin, built to their preferences. Aston Martin unveiled their fabulous new service at the Geneva Motor Show 2012 and as far as we’re concerned, we’re pretty sure the luxury automobile manufacturer is bound to leave a bunch of buyers more interested than ever.

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Press release states – The Virage and Cygnet models presented at Geneva have been enhanced and personalised to include unique colour and trim finishes, each car is a one-off showcase for the possibilities offered by Q by Aston Martin. The Virage with a bespoke Mariana Blue satin paint finish with an interior that includes blue carbon fibre, saddle leather floor mats, and striking yellow detailing, together with exclusive concept components, including a header mounted track-day HD video camera, luggage rack and striking forged, diamond turned wheel, all of which have been developed by the team, illustrating the scope of the service and the lengths to which customers can go with their individual requests.
The Cherry Tree Cygnet translates this bespoke service to Aston Martin’s acclaimed Tailor-Fit city car. Finished in Cherry Tree raspberry paint with a kestrel tan interior, the Cygnet includes specially developed photographic leather headlining, as well as a tailor-made colour-matched three piece luggage set, unique brogue leather detailing on the seats and a colour-matched Brompton bicycle for extra urban manoeuvrability.
In 2012, Aston Martin offers customers a remarkable fifteen models, including Rapide, the DBS Coupe and DBS Volante, Virage Coupe and Volante, DB9 Coupe and DB9 Volante, the V8 Vantage Coupe and Vantage Roadster, the Vantage S Coupe and Roadster and the V12 Vantage. In addition, there is the Cygnet city car and One-77 supercar, and the line-up will be joined by the V12 Zagato in mid-2012.
[Via AutoBlog]

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