In a bid to outdo German competitors BMW and Porsche, Fiat has decided to invest € 1.2 billion in its super luxury brand Maserati. Hence the 2014 Maserati Quattraporte will make its debut at the 2013 North American International Auto Show in Detroit, USA in the middle of January. Modena-based company, Fiat is aiming to increase its sales to 50,000 cars by 2015 and this is the first step in that direction.
Fiat boss Sergio Marchionne is looking at a sales of 13,000 for the redesigned Quattraporte.
So, what will be so new about this luxury vehicle? Well, it will be equipped with a V-6 entry level and V-8 engines and a twin turbocharger setup and direct injection will enhance its performance. The high-tech twin turbo engines will ensure a smooth ride while making it a more fuel-efficient vehicle. Also, after the launch of the Quattraporte, the Levante and Ghibli will also be introduced in the market. The Quattraporte will be priced between €100,000 and €150,000 each.