Honda is rolling up its socks to allure visitors and car lovers to some great times during the Goodwood Festival of Speed to be held from July 1 to 3 in Sussex. The biggest attraction will be a 40-meter high 24-pod ferris wheel where guests can catch a stunning view of the entire festival. The ride will be free and will operate at intervals of 10 minutes. Other attractions by Honda include displaying its new CR-Z Mugen car as well as a series of competitions including one where visitors can get the chance to win one of every product by the company including a car, motorcycle, mower, generator, ATV, inflatable boat or outboard engine. Fans can also enjoy the chance to win some time in the VIP-themed pods for the British Touring Car Championship (BTCC) via a competition held by BTCC Honda drivers Matt Neal and Gordon Shedden.