This is a gold bike, which is approximately costlier than a car. A UK based insurance company; ETA is offering a custom-made 24K gold-plated Charge Plug bicycle complete with customized seat, handlebars and chain to mark the Green Transport Week. Now that is what I call publicity. However, that is now all, there is a catch, you have to be eighteen to buy this and a contestant of the contest. I bet if you buy the car, the expense of a guard to park outside your friend’s house, shall come along. The price- $18,750.