After rendering applaud-worthy contemporary pieces to the art world, celebrated Dutch artist, Levi van Veluw, recently collaborated with luxury fashion label- Hermès to create an awe-inspiring window installation for the brand’s 690 and 691 Madison avenue boutique in New York. The window that displays singletons’ of the marque’s shoes, handbag and new fragrance collection is done in an eclectic backdrop that can easily entice passerby’s to stop for a visit.
Crafted from special wood veneer, the dynamic windows draw inspiration from the signature Hermès scarves while also resonating on the brand’s annual theme – ‘nature at full gallop’. Meticulously detailed, the view boxes are a three dimensional wooden version of the brand’s infamous stoles, presented in a vibrant mix of colors. Featuring a strong use of geometrics, grids and lacquered elements, Veluw presents a design that flawlessly merges with the Hermès product line, instead of standing out. The arty visual display is also created to sync along with the launch of galop d’hermès, the brand’s newest fragrance dedicated to women.
The installation is the second of its kind in New York, with the first being launched in Shanghai. Further, the art work marks the continuation of the Hermès’s vitrines d’artistes program that motivates artists, architects, and designers from world over to create imaginative works that draw on themes of the house. This one truly is art for art’s sake!
[ Via : Designboom ]