Rolls Royce is blending sartorial splendor with automotive excellence in their newest offering: Wraith – Inspired by Fashion. Inspired by the world of high fashion, this car is for connoisseurs who take everything with an extra pinch of style. Rolls Royce likens the creation of a Bespoke Rolls-Royce motor car to the tailoring of a fine suit with the journey beginning at the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England. Designers here, drew on the color palettes, materials and techniques used in the world of high fashion, to create an avatar of the Wraith that’s high on power and drama.
Andalucian White and Arctic White form the exterior color scheme punctuated by (a choice of) accent colors like Jasmine, Tailored Purple or Mugello Red. The signature shoulder-line is also accentuated with a hand-applied feature-line in the chosen accent color.
On the inside the Arctic White and Black interior color scheme reigns, with the accent color cropping up on the embroidery on the headrests, seat stitching and piping as well as the steering wheel. The two tone wheel also boasts a highly complex craft technique from the world of fine tailoring that was applied by craftspeople in the Leather Shop at the Home of Rolls-Royce.
The car’s front and rear door pockets are lined with fine silks as a tribute to the luxe fabrics and materials that rule the couture runways. The wood of the dashboard features the words ‘Wraith – Inspired by Fashion’ the lacquering process for which took nine days. A Bespoke Clock with a pearl finish adds to the elegant look while the integration of welting (a specialist technique most commonly associated with bespoke tailoring) through a colorful silk strip that frames Wraith’s signature leather door-panel is the final finishing touch.
The Wraith – Inspired by Fashion appears to be a response to Rolls Royce customers’ love for customization. According to the brand, 95% of all Wraith motor cars left the Home of Rolls-Royce with an element of personalization last year.