It may have been a popular phrase, “If you’ve got it, spin it” (Specially altered for automobiles) a few years ago, based on which the high-end automotive companies have been counting on big time. That’s what we’ve been thinking, but that isn’t exactly the true scenario. Apparently the sales of luxury Marques such as Bentley, Maybach, and Aston Martin have been dipping over the last year. Although there quite a few big shots capable of affording the high end brands, the public perception is holding them back from spending big bucks. It really isn’t the recession this time, it’s the fact that the rich are getting smarter too, by pooling in their resources in better investments than a dozen of riding hoods.
But high-end brands have come up with a solution to combat this problem, by setting their aims even higher. Instead of hitting on ex-customers with 5 million net worth, Bentley is planning to woo customers with a net worth $25 million. (Which makes the common man gape at it even wider)