Vandeyk Purple Blast bicycle collection unveiled

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How creative can you get with a cycle? Vandeyk Contemporary Cycles explains the concept by creating ‘an art object on two wheels’. The company unveiled the Purple Blast – a new collection that is meant to be an icon of art, design, technology and class. It was fully hand-crafted in Germany and is strictly limited to 25 pieces. The cycle was staged in an exclusive short film on NOWNESS, shot by London-based art and design practice United Visual Artists (UVA) transforming a bicycle wheel into a hypnotic homage to early op art.

It is enriched with the Shimano Dura-Ace Di2 electronic shifting technology with fully-integrated wiring, Columbus XCr stainless steel frames and has used components from premium manufacturers such as Chris King or ENVE Composites.
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The fiery purple paint job was done in a highly sophisticated shop, well-known for their work on super-sports cars.
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The whole bicycle will ride in for $16,300, while the frame set consisting of frame, fork, stem and headset will come for $8850.
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[Vandeyk]

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