Finnair partners with Marimekko to bring design to the skies


Tired of seeing the same overused shades of blues and grays on flights? Finnair, national airline for Finland is teaming up with famed house of design Marimekko to bring style back to the skies. Said to begin in spring 2013, all Finnair planes will feature Finnish designer Marimeko’s unique collection of textiles and tableware. The designer’s distinctive prints will be immediately recognizable as they are emblazoned across the textiles. This unique collaboration between two giants will last three years.

Talking about the collaboration CEO of Finnair, Mika Vehviläinen said, “Finnair has a strong design heritage, and this cooperation brings our design thinking to a new level.” He also outlined that the airline’s goal was to become a design airline, and bring customers a unique experience that will stimulate all five senses. An Airbus A340 bearing the Unikko floral print already operates between Helsinki and varied Asian destinations, another such aircraft, dressed in Marimekko finery will be unveiled in spring 2013.
The airline will also sell an exclusive selection of Marimekko designs on board the Finnair flight as well as at the Finnair Plus shop. This unique collaboration should help make monotonous flights a lot more exciting.
[Airlinetrends]

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