Taking in-flight entertainment to the next level, Qantas airlines has just teamed up with Samsung to introduce a virtual world to their flying experience. In a first for the industry, Qantas will introduce an upgraded in-flight entertainment system that will include Samsung’s Virtual Reality goggles i.e. the Samsung Gear VR.
Not only will the Gear VR be fitted into a few of their A380 aircrafts but the company also has plans to introduce the system into their first class lounges at Sydney and Melbourne Airports. This will be part of the initial test run which will be conducted over the course of three months to assess customer feedback. From a travel perspective, Qantas Group Executive, Brand, Marketing & Corporate Affairs Olivia Wirth said this -“Whether the user wants a virtual tour of our new Los Angeles First Lounge or experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers.” Qantas is also working closely with production company Jaunt to develop and produce the live-action content including destination footage. Tourism NT is the first tourism group to partner with Qantas on the content creation, with a special 3D experience from Kakadu National Park.
Of course one can’t expect to use the device in coach as this VR experience is reserved for First Class customers. Nonetheless the company is definitely going to boost their customer satisfaction scores with this innovative move. And seeing as those who could afford traveling via First Class would most likely be able to afford the Gear VR as it is, Samsung, by this association, is also going to get a serious promotional rise as well.
The Samsung VR headsets will be featured in the First Class Lounge in Sydney and Melbourne from mid-February and on select A380 flights between Australia and Los Angeles in the First Class cabin from mid-March.