Swiss Air to pamper flyer in all classes with a host of industry firsts


Travelers who choose Swiss International Air Lines (known as SWISS) next year will be in for a treat as the airline’s Boeing 777-300ER aircrafts get some seriously swish upgrades.

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First class travelers will enjoy the benefits of 32-inch individual screens, individual wardrobes, electrically operated window blinds and furniture that can be moved to create “individual suites”.
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In Business class, seats will have adjustable cushions for additional comfort as well as the capacity to recline flat to the same length as a standard bed.
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Passengers travelling Economy will get individual touchscreens and a self-service drinks and snacks kiosk in addition to the on board service.

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The Priestmangoode studio can be credited with the new design. “Swiss has always been a world class airline, and their commitment to the passenger is exemplary,” describes co-founding director of Priestmangoode, Nigel Goode. “We are very happy to have worked with them again, enhancing our previous award-winning design to create an even better, more comfortable experience.” He added, “We took inspiration from Switzerland’s design and craft heritage, as well as Swiss’ own brand identity, including the airline’s headquarters and flagship lounges in Zurich. The resulting cabins are luxurious, elegant and timeless with a lightness of touch, precise craftsmanship and attention to detail that embody the Swiss brand.”

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