The world’s most expensive billboard features a Jet Pack flyer in Dubai

Imagine putting up a banner at the entrance of Burj Khalifa, the world’s tallest building. How much do you think that would cost? Well, it is estimated at around $1.3 billion for a month and you need to go a few extra stunts too in order to ensure that your billboard gets some visibility too. And there is one which is up right now, promoting Skydive Dubai and Go Fast. It sports a Jet Pack Man flying around the billboard for around 20-30 seconds after which he lands on the billboard. The $1.3 billion cost is estimated only if the Jet Pack act for the billboard were to continue for a month. Quite an interesting way to promote a high-flying adventure sport in the lap of luxury!
[Marketwatch and Youtube ]