Movie-buffs in Dubai are in for a dramatic new theater experience. Emaar Entertainment has launched their new Reel Cinemas at the world famous Dubai Mall. These cinemas couple the excitement of watching a movie on the big screen, with the comfort and luxurious feel of a 5 star hotel. With their ultra-luxe seats that look like they’ve been plucked out of the business class section of an elite airline, they will set a new standard for movie-goers in Dubai.
Emaar’s partnerships with Dolby Cinema and ScreenX as well as their association with international restaurateur Guy Fieri, ensure that their cinemas will focus not only on comfortable seats but also, a sensational movie watching experience as well as exceptional hospitality and service.
Pictured above are Reel Cinemas’ Platinum Suites which offer a whole host of amenities including butler services; a Dine-in Cinema with Guy Fieri’s signature menu; a stand-alone 170-seater Guy Fieri’s Kitchen; Dolby Cinema for an unparalleled movie watching experience and the very first ScreenX in the Middle East. With Barco Laser Projectors and Dolby Atmos, viewers are assured of a memorable day at the movies.
Damien Latham, CEO, Emaar Entertainment, said “Reel Cinemas is bringing a multitude of innovations to the cinema experience with our international partnerships that present the newest technology to our cinemas. The aspirations of moviegoers have changed; it is not just about watching a film but the whole journey. We are innovating across every touch point: from facilitating ease of online booking to welcoming guests to aesthetically designed cinemas and providing truly world-class viewing with high-end technology; and pampering them with food and beverage choices.”
Reel Cinemas currently has five locations in Dubai: the 26-screen Reel Cinemas – The Dubai Mall; the 7-screen Reel Cinemas – Dubai Marina Mall; the 4-screen Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club; the 6-screen Reel Cinemas – The Springs Souk; and the Reel Boutique by Reel Cinemas at Rove Downtown. More Reel Cinemas will open soon in central locations in Dubai and key cities in the region.