Uber rich Chinese get their own travel brand


If you missed out on the month long luxury travel in china, then don’t seem to be alone. However considering how the trips sold out like hot cakes, China’s HHtravel, targeted directly at Chinese tycoons has become a force to reckon with. The country’s “2011 China Personal Fortune Report,” says that it is home to 500,000 people who own with disposable assets worth well over RMB 10 million (US$1.6 million), but there is organised market to help them with luxury outings. Maybe that is why initiatives such as HHtravel by Ctrip become extra desirable.

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Considering that a round-the-world trip covering six continents in 80 days at RMB 1 million per head sold out in seconds tells the world about how much luxury the people love as well as how difficult it to get time out for a holiday. However, its success yet four months away, when the first set of the trip is comes to a close.
[HHTravel via CNNGo]